The Design

All MOKI lines are the result of in-depth studies, shaped by creativity and originality .

MOKI design is distinctive and unique , a perfect union of tradition and modern innovation, seeking to elevate the individual's personality.

All our products are designed and engineered down to the smallest details , and created entirely by hand from the most inclusive artisanal process. Enriched with original ideas, references to pop culture, 360-degree art, pure rock, but without ever forgetting the tradition, symbols and folklore of our Native Land and muse : NAPLES.

Quality and Craftsmanship

We will never tire of saying it: quality makes the difference . Always.

This is why MOKI Jewels items are crafted using the best steel possible: 316L steel , known for being stainless, hypoallergenic and waterproof.

Ensuring the highest quality, as well as a lifetime guarantee, our craftsmen take care of transforming ideas, made of many many scribbled papers and sketches into reality.

The jewels are brought to light starting from single blocks of steel and worked by hand until complete realization.

Generally, once the crafting is finished, the craftsman passes the jewel under a special machine to satin-finish it, that is, to give it the brilliance and light that distinguishes steel, but it happens, in some of our lines, to leave the jewel in its raw form to amplify, artistically, the concept of natural, but at the same time glam, wild, and for the personalities who dare more.

Alongside the Steel lines, those made of natural precious stones stand out, worked and shaped from scratch to create the desired design and tell stories of style and character with colors, giving the wearer a sense of security and well-being.

Hats and the Magic of the Process

Always synonymous with great personality, MOKI hats soon became a symbol of the brand, appreciated and desired by a vast public throughout Italy.

Designed and personally created by Jay Ruggiano, the artisanal process is rooted in classic hatter techniques, enhanced with modern ingredients and MOKI’s patented secrets.

All our hats are made of pure rabbit felt, which has always been the most versatile and highest quality material in the world of hat making.

Each step of the process is carefully followed to ensure maximum artistic expression.

Rich in character and uniqueness, MOKI hats are proposed as a symbol of the individual's personality that gives recognisability and creativity to feel free to be oneself in all the splendor of one's own uniqueness.