To be Unique you have to be Different
MOKI Jewels is a luxury handcrafted accessories brand created in 2017 by director Jay Ruggiano and designer Ramona Sicuranza.
Inspired by Eastern culture, the brand initially consisted only of the women's line which, under the direction of designer Ramona Sicuranza, brought the Mala Tibetano model to a luxury brand for the first time, later becoming the symbol of MOKI. Through the study of Crystal Therapy, Ramona combined real natural, precious and semi-precious stones with 316L Steel, giving life to a model rarely seen in Italy that has its roots in Eastern culture and religions.
MOKI Expands
In 2020, director and screenwriter Jay Ruggiano gave life to the men's section of the brand, thus starting its evolution.
Under his direction the brand reaches notoriety and the Tibetan Mala is worn by more and more people, including some of the most famous people in Italy. The artisan concept remains the cornerstone of the activity, expanded in all sections of the brand.
In 2022, the brand launches its first Official Collection inspired by the culture, symbolism and folklore of the city of Naples: "Terra Mia" is born. Real stones and 316L Steel become the means to tell the story of the city and make it wearable, managing to export it with enormous success. Throughout Italy and later in some of the major cities of Europe, people can be seen wearing a mala of San Gennaro or Vesuvius.
In 2023, Jay realizes one of his biggest dreams and creates the first line of MOKI hats. Handcrafted and made of pure Australian felt, MOKI hats become a reference and a must-have, being requested and worn by some of the most famous people in Naples and Italy, including Maestro Pizzaiolo Vincenzo Capuano, the famous saxophonist Daniele Vitale, and the performer and speaker Goldie.