To be Unique you must be Different
MOKI Jewels is a luxury artisanal accessory brand created in 2017 by director Jay Ruggiano and designer Ramona Sicuranza.
Inspired by Eastern culture, the brand initially consisted only of the women's line, which, under the direction of designer Ramona Sicuranza, introduced the Tibetan Mala design to a luxury brand for the first time, later becoming the symbol of MOKI. Through the study of crystal therapy, Ramona combines genuine natural precious and semi-precious stones with 316L stainless steel, creating a design rarely seen in Italy that is rooted in the culture and religions of the East.
MOKI Expands
In 2020, director and screenwriter Jay Ruggiano launched the brand's men's line, thus beginning its evolution.
Under his leadership, the brand gained recognition, and the Mala Tibetano was worn by an increasing number of people, including some of Italy's most well-known figures. The artisanal concept remained the cornerstone of the business, expanded across all sections of the brand.
In 2022, he launched the brand's first Official Collection inspired by the culture, symbolism, and folklore of the city of Naples: "Terra Mia" was born. Genuine stones and 316L stainless steel became the means to tell the city's story and make it wearable, successfully exporting it with enormous success. Throughout Italy and later in some of Europe's major cities, people could be seen wearing a mala of San Gennaro or Mount Vesuvius.
In 2023, Jay fulfills one of his greatest dreams by creating the first MOKI hat line. Handcrafted from pure Australian felt, MOKI hats become a benchmark and a must-have, worn and requested by some of the most well-known figures in Naples and Italy, including Master Pizzaiolo Vincenzo Capuano, the famous saxophonist Daniele Vitale, and even performer and speaker Goldie.